Natural, organic, and non-toxic are terms used for almost everything these days. They are highly misleading and misunderstood. Much can be hidden under the guise of “natural.”
To us, natural products should be as close to their source as possible, with no use of chemical preservatives, toxins or synthetic additives.
The skin is the largest organ and is able to absorb topical application of up to 60%, which in turn can come into contact with the bloodstream. This knowledge is crucial in understanding the implications to our health and well being.
With the trend toward eliminating unnecessary evils in skincare, many companies are eliminating the most obvious harmful ingredients such as parabens, phthalates, fragrance, and the list goes on. However, many products still contain phenoxyethanol, a chemical that is a safer alternative to parabens and is very inexpensive to produce. The safety of phenoxyethanol is highly controversial, so if your products contain this, please know that they are not natural or chemical free, even though they may be named as such.
That’s why it’s important to know your ingredients and be able to make wise choices. When WE say natural we mean that we use NO chemical preservatives or toxins AT ALL. Our products are preserved using an organic plant and flower compound. We put in the good and leave out the bad. Beauty truly is skin deep. Ours is truly natural.