"Natural." "Organic." "Non-toxic." These are terms used for almost everything these days - especially cosmetics. Enticing, right? However, much can be hidden under their guise, making them highly misleading and misunderstood.
To us, natural products should be as close to their source as possible, with no use of chemical preservatives, toxins or synthetic additives.
The skin, being the largest organ of the body can absorb topical application of up to 60%, which in turn can come into contact with the bloodstream. This knowledge is crucial in understanding the implications of topical solutions to our health and wellbeing.
With the trend of eliminating unnecessary evils in skincare, many companies are getting rid of the most obvious harmful ingredients such as parabens, phthalates, fragrance, and other similar types of chemicals. However, many products still contain phenoxyethanol, a chemical that is a safer alternative to parabens and is very inexpensive to produce. The safety of phenoxyethanol is highly controversial, so if your products contain this, please know that they are not natural or chemical free, even though they may claim it to be such.
These are the reasons why it’s important to know which ingredients are harmful and which are not, to be able to make wise decisions. When we say NATURAL we mean that we use NO chemical preservatives or toxins AT ALL. Our products are preserved using an organic plant and flower compound. We put in the good and leave out the bad. Beauty truly is skin deep. Ours is truly natural.