"Natural." "Organic." "Non-toxic." Terms used for almost everything these days, especially cosmetics. And as enticing as they sound, much can be hidden underneath their guise, making this a highly misleading and misunderstood topic.
To us, natural products should be as close to their source as possible, with no use of chemical preservatives, toxins or synthetic additives.
The skin, which is the largest organ of the body can absorb up to sixty percent of anything and everything we slather on it. Trace elements are found in the bloodstream. This knowledge is crucial in understanding the implications of topical solutions and the role they can play in our health and well being.
With the trend toward eliminating unnecessary evils in skincare, many companies are getting rid of the most obvious culprits, such as parabens, phthalates, fragrance, and other additives. However, many products still contain unwanted preservatives, such as phenoxyethanol, a chemical that found in most products and considered a safer alternative to parabens . It is also inexpensive to produce. The safety of phenoxyethanol is highly controversial, so if your products contain this, please know that they are not natural or chemical or preservative free.
These are the reasons why it’s important to know which ingredients are harmful and which are not. To be able to make wise decisions. When we say NATURAL we mean that we use NO chemical preservatives or toxins AT ALL. Our products are preserved using an organic plant and flower compound. We put in the good and leave out the bad. Beauty truly is skin deep, and ours is truly natural.